MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 15, Problem 7LO
Summary Introduction
To Discuss: The causes that influence promotional mix.
Introduction: Promotion Mix alludes to the mix of a few advertising tools utilized by the business to make, keep up and increment the demand for their products and services they provide to the customers.
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Describe the factors that affect the promotional mix?
Identify the seven components of the promotional mix.
Describe the elements and the goals of the Promotional mix.
Chapter 15 Solutions
MKTG 12:STUDENT ED.-TEXT
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