Chapter 15, Problem 2RQ

Explanation of Solution

Strategies for global business and organizational structure

• The main strategies include domestic exporting, multinational, franchiser and transnational.
• Domestic exporting includes heavy centralization of corporate activities in the home country of origin.
• Production, sales, marketing, finance, and other such functions are set up in order to optimize resources in the home country.
• Foreign marketing is totally reliant on the domestic home base...

Explanation of Solution

System configuration for supporting global strategy

• The four main system configurations include centralized, duplicated, decentralized and networked.
• Centralized system configuration includes systems development and operations that occur totally at the domestic home base.
• Duplicated system configuration includes systems development that occu...