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Microeconomics
11th Edition
ISBN: 9781260507041
Author: Colander, David
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 15, Problem 1IP
(a)
To determine
Illustration of firm’s MR and MC and the possibility of equilibria.
(b)
To determine
The two equilibria at which firms will arrive at.
(c)
To determine
The effect of decreasing MC in product price.
(d)
To determine
The effect of increasing MC in product price.
(e)
To determine
Relevance of the kinked demand model.
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Students have asked these similar questions
Suppose that Tommy Hilfiger's marginal cost of a jacket is a constant $100 and at one of the firm's shops, total fixed
cost is $2,000 a day.
The profit-maximizing number of jackets sold in this shop is 20 a day.
When the shops nearby start to advertise their jackets, this Tommy Hilfiger shop spends $2,000 a day advertising
its jackets, and its profit-maximizing number of jackets sold jumps to 50 a day.
What happens to Tommy's markup and its economic profit? Why?
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A. rises, falls, or remains unchanged depending on the effect of advertising on demand
OB. falls because advertising decreases demand
OC. rises because advertising increases demand
OD. does not change because advertising is generally ineffective
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In the short run, Tommy's economic profit
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A. is unknown, zero
OB. decreases with advertising, zero
OC. increases with advertising, positive
OD. is unknown, positive
In the long-run, Tommy's economic profit is
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The figure below shows the demand (D, MR) and cost (MC, ATC) curves for the Hand Made Shirt Shop operating in the
monopolistically competitive personalized sweatshirts industry.
Price per unit
Number of personalized sweatshirts
MC
18
0
MR
D
50 70 75
Units of output
ATC
According to the figure above, what is the minimum fixed cost consistent with the firm choosing to remain open in the short run?
a. $1,150
b. The firm would continue to operate regardless of the level of fixed costs.
c. $1,250
d. $100
Consider De Virtuose Cupcake, a cupcake shop in a competitive price-searcher market. The following graph shows its demand curve, marginal revenue
(MR) curve, marginal cost (MC) curve, and average total cost (ATC) curve. Assume that the shop is operating in the short run.
Place the black point (plus symbol) on the graph to indicate the profit-maximizing price and quantity. If the shop is making a profit, use the green
rectangle (triangle symbols) to shade in the area representing its profit. If the shop is suffering a loss, use the purple rectangle (diamond symbols) to
shade in the area representing its loss.
PRICE (Dollars per cupcake)
4.00
3.50
3.00
2.50
2.00
1.50
1.00
0.50
0
MC
0
0.5
ATC
1.5
MR
Demand
1.0
2.0
2.5 3.0
QUANTITY (Thousands of cupcakes)
3.5
4.0
At the profit-maximizing put and price, the shop's profit is equal to $
Given the profit-maximizing choice of output and price, there are
+
Profit Maximizing Outcome
Profit
Loss
C.
(Hint: Be sure to enter a minus sign if profit is…
Chapter 15 Solutions
Microeconomics
Ch. 15.1 - Prob. 1QCh. 15.1 - Prob. 2QCh. 15.1 - Prob. 3QCh. 15.1 - Prob. 4QCh. 15.1 - Prob. 5QCh. 15.1 - Prob. 6QCh. 15.1 - Prob. 7QCh. 15.1 - Prob. 8QCh. 15.1 - Prob. 9QCh. 15.1 - Prob. 10Q
Ch. 15 - Prob. 1QECh. 15 - Prob. 2QECh. 15 - Prob. 3QECh. 15 - Prob. 4QECh. 15 - Prob. 5QECh. 15 - Prob. 6QECh. 15 - Prob. 7QECh. 15 - Prob. 8QECh. 15 - Prob. 9QECh. 15 - Prob. 10QECh. 15 - Prob. 11QECh. 15 - Prob. 12QECh. 15 - Prob. 13QECh. 15 - Prob. 14QECh. 15 - Prob. 15QECh. 15 - Prob. 16QECh. 15 - Prob. 17QECh. 15 - Prob. 18QECh. 15 - Prob. 1QAPCh. 15 - Prob. 2QAPCh. 15 - Prob. 3QAPCh. 15 - Prob. 4QAPCh. 15 - Prob. 5QAPCh. 15 - Prob. 1IPCh. 15 - Prob. 2IPCh. 15 - Prob. 3IPCh. 15 - Prob. 4IPCh. 15 - Prob. 5IPCh. 15 - Prob. 6IPCh. 15 - Prob. 7IP
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