To think critically about: The way to find out about the shoes and groceries stores, distance to be travel to get to the stores and money saved for the time and effort.
Introduction:
The link between the producers and other intermediaries that connect producers to the end consumers is known as the intermediaries.
Explanation of Solution
In case, if the marketing intermediaries are eliminated, people will find the shoes and groceries stores with the help of the links and connections people have with others.
People would have to travel a little further more than used to go before because people are unaware of the exact location of the store and have to find it out. People would save pretty much sufficient time and money, as people will not be thinking about where to go and what to buy and are not buying the random stuff; rather people will just go to the desired destination and shop what is actually needed.
Therefore, it can be concluded that in case of elimination of the marketing intermediaries people will use their connections to find the shoes of shoes and groceries.
Want to see more full solutions like this?
Chapter 15 Solutions
UNDERSTANDING BUSINESS-W/ACCESS>CUSTOM<
- After a trip to Turkey where you were inspired by the craftsmanship of artisans who make jewelry and decorative artifacts, you decide to establish an import business focusing ontheir work. How would you determine distribution intensityfor your business? What mode or modes of transportationwould you use to get the goods to the United States? Howand where would you warehouse the goods? Explain youranswers.arrow_forwardTelephone and direct-mail retailers: have real trouble selling because they only target the really wealthy. have real trouble reaching their target markets, since their customers are so dispersed geographically. can do well with products that would be unprofitable for a local retailer to carry. All of the above are true. None of the above is true.arrow_forwardThe Internet has brought about significant changes to how an organization runs its business. With online content becoming more interactive and the popularity of social media, organization needs to re-think how they conduct their businesses over the Internet, such as e-bay, grabcar, etc.”Evaluate the above statement with relevant examples (that question is quite obvious and therefore I have replaced it with) : Suggest how may International customers pay for goods and services where their financial systems are not fully integrated into theInternational financial markets.arrow_forward
- Choose an organization that creates products that are sold to other businesses and uses at least two different sales channels (the organization may or may not use any intermediaries). Briefly describe the organization, its target market, its competitive situation, and the products that it produces (NOTE: If the company is very large and produces many diverse product lines, you should narrow your focus to just one division or product line of that company). Classify and describe the multi-channel distribution system for the product line and assess the appropriateness of its design in relation to its desired service output levels (e.g., lot size, waiting time, spatial convenience). Discuss the role that business-to-business e-Commerce plays in the marketing channel associated with the selected organization (e.g., eCommerce involving business-to-business transactions). Explain how the distribution system does or could operate as an integrated logistics system (i.e., use of information…arrow_forwardAssume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardYou are the marketing manager for a product company and you are planning to distribute your product to consumers using retail channel partners. What factors go into establishing the functions that will be performed by your distribution partners, and consequently, will impact the level of commissions paid to the distribution partners?arrow_forward
- Spend a little bit of time perusing Alibaba.com and looking at some samples of the things that are available for purchase there. What are some of the logistical variables that come into play when purchasing an item on Alibaba.com as opposed to purchasing an item on Amazon.com?arrow_forwardHow will you distribute your products? How will you ensure your customers can convenientlyexperience your products?arrow_forwardChoose a pharmaceutical product that is on the market today and answer the following by doingsome research about the drug online. a. Explain what the drug is and what it is used for, and find an estimate of its price. Are thereavailable substitutes for this drug for its primary uses? b. Look online to see if you can find estimates of the markup above costs on the pharmaceuticalyou have chosen. If you cannot find this, see if you can find information on the history ofmarkups of that pharmaceutical (often times you may not know the markup above cost, butcan see that the drug has seen some % markup in price since it was introduced – this growth inthe price will suffice as a proxy for markup above costs of production). c. Based upon our discussion of the relative price setting power of different goods (use the LernerIndex), how does your understanding of the use of the good and the available substitutesexplain the markups you observe on this drug?arrow_forward
- Explain what advantages you will have for your trading business once you have opted to purchase goods from a distributor instead of a manufacturer. Explain 5 advantages.arrow_forwardSpend a little bit of time browsing Alibaba.com and looking at some examples of the many goods that are available to buy on that website. In comparison to making a purchase on Amazon.com, what are some of the logistical considerations that must be taken into account while making a purchase on Alibaba.com?arrow_forwardDiscuss the idea of “Tailored Logistics”. Provide at least one example of your own on how and where “Tailored Logistics” can be applied. What are the advantages of “Tailored Logistics?” Are there any disadvantages of “Tailored Logistics?”arrow_forward
- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON