Fundamentals of Management (10th Edition)
Fundamentals of Management (10th Edition)
10th Edition
ISBN: 9780134237473
Author: Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher: PEARSON
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Chapter 15, Problem 10DQ
Summary Introduction

To determine:

The value chain of a familiar company and the way it "uses" the value chain to create value.

Introduction:

Value chain management (VCM) is externally oriented and focuses on both incoming resources and outgoing goods and services. VCM is effectiveness oriented and aims to create the greatest value for the customers. The customers are considered to have the greatest and highest power in the value chain process out of all the other parties involved in the process. VCM is highly vital to the success and survival of any organization, as maintaining the value will enable the business to attract and prolong the customers. It is highly significant organizations provide value to the customers, as this determines whether they are willing to sacrifice their resources (money).

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