Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
Question
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Chapter 14.3, Problem 1CT
Summary Introduction

To discuss: The reasons on why canned approach is inadequate for many selling situations.

Personal selling is otherwise termed as direct selling in which one individual who is the sales representative attempts to persuade the customer in purchasing an item.

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