Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Chapter 14.1, Problem 14.1AQ
Summary Introduction

To determine: The smartphone features that a company should offer to an individual to make him switch his smartphone.

Introduction:

Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.

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