Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Question
Chapter 14.1, Problem 14.1AQ
Summary Introduction
To determine: The smartphone features that a company should offer to an individual to make him switch his smartphone.
Introduction:
Total product offer refers to all the features and things that are offered with the product and that consumer evaluate before making a buy decision.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Critical Thinking Mobile commerce (m-commerce) is
a rapidly growing category of e-commerce that takes
place via a smart phone or tablet instead of a desktop
or laptop computer. How has m-commerce changed
the way consumers shop? What do marketers need to
do now and in the future to better support their m-
commerce customers? What do you think the future
of m-commerce will be?
Mobile commerce (m-commerce) takes place via a smartphone or tablet instead of a desktop or laptop computer. How has m-commerce changed the ways consumers shop? What do marketers need to do now and in the future to better support their m-commerce consumers? What do you think the future of m-commerce will be?
Read the following case study and then answer the questions that follow:"Inside sales"—remote and virtual selling where sales professionals use digital information and communication technologies and social selling platforms (e.g., LinkedIn) to connect with, and engage, customers—is the fastest-growing title in the sales industry. It expands at a much higher rate than outside sales, and is regarded as the future of sales. Contrary to outside sales that are performed face-to-face in the field, inside sales also reflects modern buyers' expectations in their will to use the Internet and social media platforms rather than salespeople as effective sources of information and communication.COVID-19 made organizations who did not have an inside sales force go to inside sales overnight. The pandemic thus accelerated the digital transformation of sales organizations, and such transformation will remain, because inside sales is an effective go-to-market and go-to-customers strategy. There are four…
Chapter 14 Solutions
Understanding Business
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.3 - Prob. 1MEDCh. 14.4 - Prob. 5TP
Ch. 14.4 - Prob. 6TPCh. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CECh. 14 - Prob. 3CECh. 14 - Prob. 4CECh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DCSCh. 14 - Prob. 2DCSCh. 14 - Prob. 3DCSCh. 14 - Prob. 4DCSCh. 14 - Prob. 1PPTCh. 14 - Prob. 2PPTCh. 14 - Prob. 3PPTCh. 14 - Prob. 4PPTCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
Knowledge Booster
Similar questions
- Digital wallet and mobile commerce marketplace Paytm is creating huge market by enabling more than 80,000 merchants to do the transactions on its platform. Paytm is an Indian e-commerce shopping website launched in 2010, owned by One97 Communications, which initially focused on Mobile and DTH Recharging. The company is headquartered in Noida, India. It gradually provided recharging and bill payment of various portals including electricity bills, gas bills, as well as telephone bills. Paytm entered India’s e commerce market in 2014, providing facilities and products similar to businesses such as Flipkart, Amazon.com, Snapdeal. In 2015, it added booking bus travel. In July 2015, it included industrial supplies such as power tools, safety and security equipment, test & measurement apparatuses, machines, lab supplies, abrasives etc. on its platform. Paytm states that the initiative will help SMEs get in touch with different suppliers for different needs. Currently, it claims to have…arrow_forwardNetflix is the original major streaming option for home television audiences. When it started nearly 20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to your home. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service, allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later, Netflix has become one of the biggest names in entertainment, producing critically acclaimed TV shows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) and movies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasons of today’s hottest TV shows to classic movies, Netflix has more entertainment than you could ever possibly watch. As you watch more content, Netflix will learn about your viewing habits, offering up custom genres with colorful names like “80s action comedies” or “gory…arrow_forwardwhat is the entertainment platform and its specific examples?arrow_forward
- How does mobile device acquisition contribute to improving customer engagement and user experiences in industries such as retail and hospitality?arrow_forwardNetflix is the original major streaming option for home television audiences. When it started nearly20 years ago, Netflix was a subscription-based DVD service that would mail DVDs straight to yourhome. It still does that too (more on that later), but in 2007, Netflix debuted its streaming service,allowing viewers to watch thousands of on-demand TV shows and movies ad-free. Ten years later,Netflix has become one of the biggest names in entertainment, producing critically acclaimed TVshows (Daredevil, House of Cards, Stranger Things, and Luke Cage, to quickly name four) andmovies and hosting original comedy specials.Netflix now offers up a wide range of content across every genre you can imagine. From full seasonsof today’s hottest TV shows to classic movies, Netflix has more entertainment than you could everpossibly watch.As you watch more content, Netflix will learn about your viewing habits, offering up custom genreswith colorful names like “80s action comedies” or “gory…arrow_forwardWatch the video “The Secret Life of Cell Phones” (http://www.youtube.com/watch?v=UkbpiL9UsY8), a video created by INFORM Inc. (an environmental NGO). How manyphones have you owned in your life? How often do you replace them? What happens toyour old phones? If you turn your phone over to a company (phone company or retailer),do you know what practices their recycler uses? How would you find out? What ways mightwe encourage people to recycle phones? Who profits and benefits from the recycling ofphones?arrow_forward
- The Internet, social media, and e-commerce, as well as accompanying computer technologies, will continue to expand in popularity, according to industry experts. What impact will this expansion have on the way businesses connect with their customers in the future?arrow_forwardE-commerce has boomed recently. This pattern's main causes? Will it continue? How come?arrow_forwardMobile marketing involves any type of marketing message—voice, text, image, or video—delivered to a handheld device such as a cell phone, iPhone, or BlackBerry. Although still in its infancy in the United States, mobile marketing has grown rapidly in other countries. Learn more about mobile marketing and discuss the current applications and the potential for future applications in the travel and hospitality industries.arrow_forward
- Which HA DHCP options do you think would be best for your business, and why? What makes it better? Is there anything bad about it? Why is it better than similar products? If DHCP stopped working on your network, how soon do you think you'd find out about it? How soon would you notice if your home's DHCP stopped working?arrow_forwardImagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples?arrow_forwardThis following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill EducationManagement (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSONSpreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
- Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSONBusiness Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSONFundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON