PSYCH 5, Introductory Psychology, 5th Edition (New, Engaging Titles from 4LTR Press)
PSYCH 5, Introductory Psychology, 5th Edition (New, Engaging Titles from 4LTR Press)
5th Edition
ISBN: 9781305662704
Author: Spencer A. Rathus
Publisher: Cengage Learning
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Chapter 14, Problem 4MC
Summary Introduction

Introduction

According to the elaboration likelihood model, central and peripheral cues are used to evaluate, or elaborate, potentially persuasive messages. Advertisers and politicians are clear examples of those who attempt to deliver these messages. Messages delivered along the central route attempt to appeal to intellect and reason. On the other hand, messages using the peripheral route are attempting to appeal to emotional qualities such as sympathy and prestige.

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