SnowParadise operates a Rocky Mountain ski resort. The company is planning its lift ticket pricing for the coming ski season. Investors would like to earn a 15% return on investment on the company's $135,000,000 of assets. The company primarily incurs fixed costs to groom the runs and operate the lifts. SnowParadise projects fixed costs to be $36,000,000 for the ski season. The resort serves about 750,000 skiers and snowboarders each season. Variable costs are about $11 per guest. Currently, the resort has such a favorable reputation among skiers and snowboarders that it has some control over the lift ticket prices. Read the requirements. Requirement 1. Would SnowParadise emphasize target pricing or cost-plus pricing? Why? SnowParadise should emphasize a reputation, managers will have willing to pay. approach to pricing because it has been able to differentiate its ski resort from others in the area. Because of its good control over pricing. Of course, they still need to consider…

Laboratory Exercise No. 18 Filename: Lab_exer18 A mobile phone store wants you to create a simple application. The program will start by asking the brand of the phone. The user will then enter 10 different prices of that phone for the past months. From the prices entered, be able to count the number of price that is more than 100. Determine also the average price of all the amount. Sample output: Enter price 1 120 Enter price 2 : 50 Enter price 3 75 Enter price 4 : 105 Enter price 5 35 Enter price 6 : Enter price 7 : Enter price 8 : 20 80 115 Enter price 9 : 50 Enter price 10 : 75 Number of prices that is more than 100 : 2 Average of all prices : 72.5

You are the sales manager at Bright Lights (Pty) Ltd, a hardware store. A promotion and awareness campaign has been planned for a range of solar lamps, fridges and water pumps. You are meeting with the CFO and need to prepare the pricing suggestions for the products. Some prices are calculated by a mark-up on cost and others as a margin on selling price. Tent lamp Pond pump 300 30% mark-up on cost B 25% margin on selling price 50% mark-up on cost 2 000 D % mark-up on cost A 1 200 Garden light 500 Car bar 2 600 Home cooler 1 500 E % margin on selling price 2 050 2.1 Complete the table above by writing out answers for A to E. Round your answers to the nearest whole number. 2.2 The following transactions have taken place at Bright Lights over the past month. The company uses a periodic stock system. Purchases are therefore recorded during the year and a final stock count is done at year-end: Twenty pond pumps were purchased on credit for R18 000. Five car bars costing R10 000 were bought…

Customer Latitude and Optimal Pricing Northport Company manufactures numerous products, one of which is called Sea Breeze Skin Cleanser. The company has provided the following data regarding this product: Management is considering increasing the price of Sea Breeze by 20%, from $20.00 to $24.00. The company’s marketing managers estimate that this price hike could decrease unit sales by as much as 30%, from 120,000 units to 84,000 units. Required: In all of the below requirements, assume that the traceable fixed expenses are not affected by the pricing decision. 1. Assuming the marketing managers’ estimate is accurate, what profit will Sea Breeze Skin Cleanser earn at a price of $24.00? 2. How many units would Northport need to sell at a price of $24.00 to earn the exact same profit that it currently earns at a price of $20.00? (Round your answer up to the nearest whole number.) 3. If Northport raises the price of Sea Breeze Skin Cleanser to $24.00, what percentage decrease in unit…

Jims Camera shop sells two high-end cameras, the Sky Eagle and Horizon. The demand for these two cameras are as follows: Ds = demand for the Sky Eagle, Ps is the selling price of the Sky Eagle, DH is the demand for the Horizon, and PH is the selling price of the Horizon. DS=2220.60Ps+0.35PHDH270+0.10Ps0.64PH The store wishes to determine the selling price that maximizes revenue for these two products. Develop the revenue function for these two models, and find the prices that maximize revenue.

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Question 42: Suppose that JVC is trying to decide how to price a new stereo system composed of a receive CD player, and speakers. The company's economists have estimated that three different groups will purchase these products: students, restaurant owners and club owners. The cconomists analysis suggests that the total market for its brand of stereos consists of 100 students, 150 restaurant owners, and 25 club owners. In addition, it is estimated that the maximum amount each group will pay for each stereo component is as follows: Group CD Player Speakers Receiver Students $100 $200 $125 Restaurant $200 $100 $250 owners Club owners $250 $75 $300 What is JVC's maximum revenue if it uses a commodity-bundle strategy such that the receiver, CD player, and speakers are sold as one item? Answer: Maximum revenue = Instructions: Enter your response rounded to the nearest whole number. Write down the intermediate steps on the exam sheet for partial credit.

Marketing in Action Case Real Choices at Blue Diamond Do you know how many different ways there are to enjoy an almond? According to agricultural cooperative Blue Diamond Growers, quite a few! After a price spike for almonds earlier in this decade, a market correction has occurred, prices have fallen, and demand has risen. Mark Jansen, Blue Diamond Growers President and CEO, says "I think almonds are more appropri- ately valued from a price standpoint, and I think we're in a place where we can get back to encouraging and growing fundamen- tal consumer demand for almonds around the world." Much of that growth will likely be through product development. The California Almond Grower's Exchange began in 1910, and today it represents the world's largest tree nut processing companies, serving more than 3,500 growers. The cooperative produces over 80 percent of the world's almond supply. The cooperative offers almonds in a range of forms and markets its products through the Blue Diamond…

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