Essentials Of Statistics For Business & Economics
9th Edition
ISBN: 9780357045435
Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
Publisher: South-Western College Pub
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Textbook Question
Chapter 13.4, Problem 27E
Consumer Preferences. In 2018, consumer goods giant Procter and Gamble (P&G) had more than 20 brands with more than $1 billion in annual sales (P&G website, https://us.pg.com/). How does a company like P&G create so many successful consumer products? P&G effectively invests in research and development to understand what consumers want. One method used to determine consumer preferences is called conjoint analysis. Conjoint analysis allows a company to ascertain the utility that a respondent in the conjoint study places on a design of a given product. The higher the utility, the more valuable a respondent finds the design. Suppose we have conducted a conjoint study and have the following estimated utilities (higher is preferred) for each of three different designs for a new whitening toothpaste.
At the .05 level of significance, test for any significant differences.
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Opinions are split about a coffee company's pumpkin-flavored coffee (PFC). Yet every year over the last five years the consumption of pumpkin-flavored goods has increased. If we look at the numbers, it also becomes clear why a leading coffee company keeps offering the PFC earlier and earlier every year. According to a magazine, the amount spent by PFC buyers at the coffee company is about 17% higher than non-PFC buyers. The accompanying table shows a random sample of eight consumers, the amount they spend per week, and the number of PFCs purchased per week.
PFC
Spending
2
13.88
7
39.11
4
19.79
1
9.84
3
15.43
1
21.52
5
37.39
3
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Chapter 13 Solutions
Essentials Of Statistics For Business & Economics
Ch. 13.2 - The following data are from a completely...Ch. 13.2 - 2. In a completely randomized design, seven...Ch. 13.2 - 3. Refer to exercise 2.
what hypotheses are...Ch. 13.2 - 4. In an experiment designed to test the output...Ch. 13.2 - 5. In a completely randomized design, 12...Ch. 13.2 - Develop the analysis of variance computations for...Ch. 13.2 - 7. Three different methods for assembling a...Ch. 13.2 - 8. Refer to the NCP data in Table 13.4. Set up the...Ch. 13.2 - To study the effect of temperature on yield in a...Ch. 13.2 - Prob. 10E
Ch. 13.2 - Paint-Drying Robots. How long it takes paint to...Ch. 13.2 - Restaurant Satisfaction. The Consumer Reports...Ch. 13.3 - The following data are from a completely...Ch. 13.3 - The following data are from a completely...Ch. 13.3 - Testing Chemical Processes. To test whether the...Ch. 13.3 - Confidence Intervals for Different Processes....Ch. 13.3 - Marketing Ethics. In the digital age of marketing,...Ch. 13.3 - Machine Breakdowns. To test for any significant...Ch. 13.3 - Testing Time to Breakdown Between All Pairs of...Ch. 13.3 - Minor league Baseball Attendance. The...Ch. 13.4 - Consider the experimental results for the...Ch. 13.4 - Prob. 22ECh. 13.4 - An experiment has been conducted for four...Ch. 13.4 - Auto Tune-Ups. An automobile dealer conducted a...Ch. 13.4 - Airfares on Travel Websites. Are there differences...Ch. 13.4 - SAT Performance. The Scholastic Aptitude Test...Ch. 13.4 - Consumer Preferences. In 2018, consumer goods...Ch. 13.5 - A factorial experiment involving two levels of...Ch. 13.5 - The calculations for a factorial experiment...Ch. 13.5 - Mobile App Website Design. Based on a 2018 study,...Ch. 13.5 - Amusement Park Queues. An amusement park studied...Ch. 13.5 - Auto Fuel Efficiency. As part of a study designed...Ch. 13.5 - Tax Research. A study reported in The Accounting...Ch. 13 - Paper Towel Absorption. In a completely randomized...Ch. 13 - Job Satisfaction. A study reported in the Journal...Ch. 13 - Prob. 36SECh. 13 - College Attendance Rates. The following data show...Ch. 13 - Assembly Methods. Three different assembly methods...Ch. 13 - Job Automation. A Pew Research study conducted in...Ch. 13 - Fuel Efficiency of Gasoline Brands. A research...Ch. 13 - Late-Night Talk Show Viewership. Jimmy Kimmel...Ch. 13 - Golf Club Design. A major manufacturer of golf...Ch. 13 - Language Translation. A factorial experiment was...Ch. 13 - Defective Parts. A manufacturing company designed...Ch. 13 - CASE PROBLEM 1: WENTWORTH MEDICAL CENTER As part...Ch. 13 - CASE PROBLEM 2: COMPENSATION FOR SALES...Ch. 13 - TOURISTOPIA TRAVEL TourisTopia Travel (Triple T)...
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