Business Driven Technology
7th Edition
ISBN: 9781259567322
Author: Paige Baltzan Instructor
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Expert Solution & Answer
Chapter 13, Problem 8RQ
Explanation of Solution
Clickstream data:
- The analytics that gathers, analyzes and reports the collective information about the webpages that a visitor visits.
- It contains information about the customers that includes how long they visited the webpage, ads they viewed, and products they purchased.
Clickstream information used by business to improve efficiency of a website:
- Most of the organizations use metrics to link profit amounts and the number of customers that are created directly back to the websites or advertisements...
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
How can web developers optimize websites for performance during the maintenance phase?
How does website outsourcing affect the management of web content and updates?
How does search engine optimization (SEO) play a role in the post-development phase of a website, and what are some SEO best practices?
Chapter 13 Solutions
Business Driven Technology
Knowledge Booster
Similar questions
- Explain the role of keyword research tools in SEO. How can these tools help identify high-value keywords for optimizing website content and improving search engine rankings?arrow_forwardHow does outsourcing impact the security and privacy of a website's data and user information?arrow_forwardExplain the use of persuasive design patterns in e-commerce websites to influence user behavior and enhance the shopping experience.arrow_forward
- How can keyword optimization contribute to improving a website's search engine ranking?arrow_forwardExplanation of the business benefits of having a website that is data-drivenarrow_forwardExplain the concept of "keyword siloing" and its benefits in structuring website content and improving SEO.arrow_forward
- Explain the role of keyword proximity in SEO and how it affects the relevance of web content. What are some best practices for optimizing keyword proximity?arrow_forwardData-driven websites provide a variety of business benefits, which are detailed below.arrow_forwardWhat kinds of advantages does clicks stream analysis offer to other businesses?arrow_forward
- Explain the significance of responsive web design and how it impacts the user experience. Provide examples of responsive design techniques.arrow_forwardExplain the importance of keyword research in SEO (Search Engine Optimization) and how it can impact website rankings.arrow_forwardExplain the importance of responsive web design and techniques used to achieve it.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Enhanced Discovering Computers 2017 (Shelly Cashm...Computer ScienceISBN:9781305657458Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. CampbellPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781305971776Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Enhanced Discovering Computers 2017 (Shelly Cashm...
Computer Science
ISBN:9781305657458
Author:Misty E. Vermaat, Susan L. Sebok, Steven M. Freund, Mark Frydenberg, Jennifer T. Campbell
Publisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning