MARKERTING (LOOSE-LEAF)
MARKERTING (LOOSE-LEAF)
14th Edition
ISBN: 9781264117109
Author: Kerin
Publisher: MCG
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 5VC

a)

Summary Introduction

Case summary:

Company WG manufactures 4 categories of instruments such as batch custom, mass produced, one-of-a-kind, and mass customized. It is necessary to set different prices to different categories of instruments to sustain in the business. Person BA, who is the vice president of Company WG, is responsible for setting the price.

The recommended retail cost is $349. Person BA calculates Company WG variable and fixed costs to know the breakeven point and profit. Profits and breakeven points are calculated under different conditions to assess the effects of production facility.

Characters in case:

Company WG

Person BA

Introduction:

Fixed cost remains the same and it does not change with the capacity of production. The company does not change with the amount of goods or service produced. Examples of fixed cost include rent, salary, and insurance.

Variable cost does not remain the same and it directly varies with the capacity of production. In case of the variable cost, company increases or decreases with the volume of production. Examples of variable cost include the direct materials used for production purpose and direct labour.

To determine: The lower specific cost for fixed & variable costs.

b)

Summary Introduction

Case summary:

Company WG manufactures has 4 categories of instruments such as batch custom, mass produced, one-of-a-kind, and mass customized. It is necessary to set different prices to different categories of instruments to sustain in the business. Person BA, who is the vice president of Company WG, is responsible for setting the price.

The recommended retail cost is $349, Person BA calculates Company WG variable and fixed costs to know the breakeven point and profit. Profits and breakeven points are calculated under different conditions to assess the effects of production facility.

Characters in case:

Company WG

Person BA

Introduction:

Fixed cost remains the same and it does not change with the capacity of production. The company does not change with the amount of goods or service produced. Examples of fixed cost include rent, salary, and insurance.

Variable cost does not remain same and it directly varies with the capacity of production. In case of variable cost, company increases or decreases with the volume of production. Examples of variable cost include the direct materials used for production purpose and direct labour.

To determine: The additional specific cost for fixed & variable costs.

Blurred answer
Students have asked these similar questions
I need typing clear urjent no chatgpt used i will give 5 upvotes pls full explain with diagram
1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient?  • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests?  • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.
Instruction:   1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.).  - define the target audience: (Age, gender, location, interests, etc.).  - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)   Kindly provide references.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing