Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 1.3, Problem 1PC
Summary Introduction
To discuss: The four function that illustrates the significance of marketing.
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Explain the concept of a marketing plan and outline the key components typically included in one.
Discuss Marketing function in an organization in detail.
analyze and explain the elements of the marketing strategy.
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