FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357099292
Author: Pride
Publisher: CENGAGE L
bartleby

Concept explainers

Question
Book Icon
Chapter 13, Problem 1DQ
Summary Introduction

To determine: The most common marketing channels for consumer and industrial products.

Introduction: Marketing channel is also called as distribution channel alludes to an arrangement of authoritative bodies, disconnected from the maker, that are associated with delivering the finished product to the consumer.

Expert Solution & Answer
Check Mark

Explanation of Solution

The most common marketing channels for consumer products are as follows:

  • Manufacturer to mediator to wholesaler to retailer to purchaser
  • Manufacturer to wholesaler to retailer to purchaser
  • Manufacturer to retailer to consumer
  • Manufacturer to consumer

The most common marketing channels for industrial products are as follows:

  • Manufacturer to mediator middleman to business client
  • Manufacturer to business client

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
What are the main functions of marketing channels ?
How can a company ensure consistency across different marketing channels?
Why are channels for business products typica lly shorter than channels for consumer products?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning