Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
Question
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Chapter 12.7, Problem 1IYB
Summary Introduction

To discuss: Whether marketing analytics can create shopping than privacy while doing online shopping according to Person X viewpoint.

Marketing analytics:

Marketing analytics is the process of evaluating marketing performance to increase its effectiveness and maximize return on investment. Marketing analytics is a combination of technology and process. Used to analyze the success and value of their efforts.

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