Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
Question
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Chapter 12.6, Problem 1TC
Summary Introduction

To determine:

The way in which an individual might persuade a customer based on factors that effectively influence persuasion.

Introduction:

The process by which one person convinces to other to change the opinion, belief, position or course of action by explanation, argument or pleading is known as persuasion.

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