Introduction to Business
OER 2018 Edition
ISBN: 9781947172548
Author: OpenStax
Publisher: OpenStax College
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Textbook Question
Chapter 12.5, Problem 2CC
What is the promotional mix?
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What is promotional allowance?
Explain each of the elements of the promotional mix.
Explain promotional mix?
Chapter 12 Solutions
Introduction to Business
Ch. 12.1 - List and define the marketing intermediaries that...Ch. 12.1 - Provide an example of a strategic channel allianceCh. 12.1 - How do channels reduce the number of transactions?Ch. 12.2 - Define wholesaling, and describe what wholesalers...Ch. 12.2 - Describe merchant wholesalers.Ch. 12.2 - Explain the different between agents and brokers.Ch. 12.3 - Describe at least five types of in-store retailing...Ch. 12.3 - What factors most influence a retail store's...Ch. 12.4 - What is the goal of supply-chain management?Ch. 12.4 - What does it mean for a supply chain to be...
Ch. 12.4 - What does distribution (place) differ for services...Ch. 12.5 - what is the objective of a promotional campaign?Ch. 12.5 - What is the promotional mix?Ch. 12.5 - What are the feature of an integrated marketing...Ch. 12.6 - How is technology impacting the way advertisers...Ch. 12.6 - What are the two main factors that should be...Ch. 12.7 - What are the advantages of personal selling?Ch. 12.7 - Explain the selling process.Ch. 12.8 - How does sales promotion differ from advertising?Ch. 12.8 - Describe several types of sales promotion.Ch. 12.9 - How does public relations differ from advertising?Ch. 12.9 - Describe several types of publicity.Ch. 12.10 - How are companies embracing social media as a way...Ch. 12.10 - What has been the effect of social media on...Ch. 12.11 - How can brick-and-mortar stores use technology to...Ch. 12.11 - What factors contribute to the internet's soaring...Ch. 12 - After working really hard to distinguish yourself,...Ch. 12 - Name some of the challenges marketers encounter...Ch. 12 - You work for an ad agency that has a Super Bowl...Ch. 12 - What types of companies could benefit from placing...
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, subject and related others by exploring similar questions and additional content below.Similar questions
- Describe shortly the promotional mix forms.arrow_forwardImportance of making a Marketing Plan? Why does a business need to make a promotional mix? The most effective pricing strategy to use when there is a brand new product in the market?arrow_forwardHow packages play an important promotional role?arrow_forward
- List the steps involved in sales promotional planning process.arrow_forwardsuppose you are the sales representative of Namibia breweries (Pty) Ltd. Discuss various promotional strategies you would use to ensure top notch salesarrow_forwardMention the factors that influence the choice of a packaging( pharmaceutical packaging) ? Please explain at your own words.arrow_forward
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