Psychology (paperback) (4th Edition)
Psychology (paperback) (4th Edition)
4th Edition
ISBN: 9780205973361
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Chapter 12, Problem 4TY
Summary Introduction

Introduction:

Compliance represents a type of social behavior that usually occurs when a person changes his behavior as a result of another person or group demanding or directing him to change. People use a number of techniques to get the compliance of others which clearly illustrate the relationship of compliance to the world of marketing. The individual or the group demanding for the change in behavior typically does not have any real power or authority to command a change.

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