EBK INVESTMENTS
EBK INVESTMENTS
11th Edition
ISBN: 9781259357480
Author: Bodie
Publisher: MCGRAW HILL BOOK COMPANY
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Chapter 12, Problem 4PS
Summary Introduction

To determine: The behavioral biases are important for investors.

Introduction: Behavioral biases include both cognitive and emotional biases. According to prospect theory, the information that processes with an irrational way has more effect upon the losses than the gains.

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