Microeconomics (13th Edition)
13th Edition
ISBN: 9780134744476
Author: Michael Parkin
Publisher: PEARSON
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Question
Chapter 12, Problem 22APA
(a)
To determine
The features of the market for apps that make it competitive.
(b)
To determine
Whether the apps market is in its long run equilibrium.
(c)
To determine
How the idea of training more developers affects the market supply and developers marginal revenue, marginal cost, and economic profit.
(d)
To determine
Illustrate the market for apps and the individual app developer.
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Del's and Rodney's are two plumbing services in a gentrifying area of South East
London. Within the area they service, the two firms operate as a duopoly and
together serve one hundred percent of the available local market. One of their key
lines of business is visiting customer's homes to install a new shower rail. A student
project has been investigating the local plumbing business and has estimated the
following information for Del's and Rodney's:
Total demand for new shower rails per week is given by
P = 200 - 4Q
Where Q is total market demand and can be divided between Del's (qd) and
Rodney's (qr) such that
Q = qd + qr
Assuming that the marginal cost of serving an extra customer is £40 for each, and
that marginal revenue for Del is given by
MRd
2008qd - 4qr
And marginal revenue for Rodney is given by
MRr
Then
2008qr - 4qd
8
CONTINUED
Questions 1-3 use the following case to determine a way to take a single product, like toilet and bundle it in such a way as to extract all of the profit at the time of the initial sale. You go to CostCo or
Walmart and you see paper towel sold in a bundle and you wonder how the retailer can make any money. You do a little research and you find that the demand for paper towels is depicted by the following
demand curve and marginal cost:
P-$2.20 (1/10)*Q
MR-$2.20 (2/10) Q
МС
0.20
where P is the price of paper towels, MC is the marginal cost of paper towels, MR is the marginal revenue of paper towels and Q is the quantity of paper towels.
So you decide to try two different pricing strategies: 1) sell one roll at a time and 2) use multi-part pricing to sell a bundle.
For pricing strategy two, you determine that the quantity, price and profit are:
Q 20, P $24.0, Profit
$20
Q 10, P 1.20, Profit 10
Q 20, P $0.20, Profit 0
=
Q 10, P $4.0, Profit $38
a. Q 10, P $4.0, Profit = $38
b. Q 10, P…
Questions 1-3 use the following case to determine a way to take a single product, like toilet and bundle it in such a way as to extract all of the profit at the time of the initial sale. You go to CostCo or
Walmart and you see paper towel sold in a bundle and you wonder how the retailer can make any money. You do a little research and you find that the demand for paper towels is depicted by the following
demand curve and marginal cost:
P=$2.20 (1/10)*Q
MR-$2.20 (2/10)*Q
MC 0.20
where P is the price of paper towels, MC is the marginal cost of paper towels, MR is the marginal revenue of paper towels and Q is the quantity of paper towels.
So you decide to try two different pricing strategies: 1) sell one roll at a time and 2) use multipart pricing to sell a bundle.
Given the results for the pricing strategies in problems 1 and 2, what is your pricing decision and why?
Chapter 12 Solutions
Microeconomics (13th Edition)
Ch. 12.1 - Prob. 1RQCh. 12.1 - Prob. 2RQCh. 12.1 - Prob. 3RQCh. 12.1 - Prob. 4RQCh. 12.2 - Prob. 1RQCh. 12.2 - Prob. 2RQCh. 12.2 - Prob. 3RQCh. 12.3 - Prob. 1RQCh. 12.3 - Prob. 2RQCh. 12.3 - Prob. 3RQ
Ch. 12.4 - Prob. 1RQCh. 12.4 - Prob. 2RQCh. 12.5 - Prob. 1RQCh. 12.5 - Prob. 2RQCh. 12.5 - Prob. 3RQCh. 12.6 - Prob. 1RQCh. 12.6 - Prob. 2RQCh. 12.6 - Prob. 3RQCh. 12.6 - Prob. 4RQCh. 12 - Prob. 1SPACh. 12 - Prob. 2SPACh. 12 - Prob. 3SPACh. 12 - Prob. 4SPACh. 12 - Prob. 5SPACh. 12 - Prob. 6SPACh. 12 - Prob. 7SPACh. 12 - Prob. 8SPACh. 12 - Prob. 9SPACh. 12 - Prob. 10APACh. 12 - Prob. 11APACh. 12 - Prob. 12APACh. 12 - Prob. 13APACh. 12 - Prob. 14APACh. 12 - Prob. 15APACh. 12 - Prob. 16APACh. 12 - Prob. 17APACh. 12 - Prob. 18APACh. 12 - Prob. 19APACh. 12 - Prob. 20APACh. 12 - Prob. 21APACh. 12 - Prob. 22APACh. 12 - Prob. 23APA
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