M Marketing
M Marketing
6th Edition
ISBN: 9781259924033
Author: Levy Grewal
Publisher: Mcgraw-Hill
bartleby

Concept explainers

Question
Book Icon
Chapter 11.8, Problem 2PC
Summary Introduction

To determine: Objectives fulfilled by product label.

Introduction: Product labeling helps to convey relevant information to the consumers to enable consumers to take a purchase decision.

Blurred answer
Students have asked these similar questions
What are the objectives of product labelling ?
What objectives do product labels fulfill?
How does a brand name differ from a brand mark?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning