Chapter 11.4, Problem 11.3.1ITA

Explanation of Solution

MyMagic+ and MyMagic bands uses at Disney World:

The MyMagic+ application and the MyMagic band contribute positively to the customer experience at Disney parks in the following ways:

MyMagic+:

MyMagic+ is a mobile Customer Relationship Management System of Disney that makes the experience of visiting Disney parks less difficult and more reflective for modern customers.

• Using MyMagic+, before leaving to Disney world, users can preselect three FastPasses which the customers can use for rides or V.I.P. seating for parades and fireworks displays, and character meet-and-greets.
• Using MyMagic+, the guests need not use cash or wait for turnstiles.
• MyMagic+ helps Disney to track its guests while they move around the parks, which enables the company to manage and allocate its workforce more efficiently and it allows guests to plan in advance on how they will tour the parks...