HW is a leading chain for the world class hotels that was founded in the years 1919, they have planned for an expansion of their business by introducing new brands and also by opening new brands, that will be helpful for their hostile growth. HW has provided various types of hotels and the services for different customers based on their needs. HW always prefers starting a new brand rather than purchasing a prevailing brand, as this will be helpful for them to build features and services for the target markets. To discuss: The branding strategy that HW utilizes and the reason for it to be appropriate.

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Chapter 11.2, Problem 2C

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HW is a leading chain for the world class hotels that was founded in the years 1919, they have planned for an expansion of their business by introducing new brands and also by opening new brands, that will be helpful for their hostile growth. HW has provided various types of hotels and the services for different customers based on their needs. HW always prefers starting a new brand rather than purchasing a prevailing brand, as this will be helpful for them to build features and services for the target markets.

To discuss: The branding strategy that HW utilizes and the reason for it to be appropriate.

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