Introduction to Statistics and Data Analysis
Introduction to Statistics and Data Analysis
5th Edition
ISBN: 9781305445963
Author: PECK
Publisher: Cengage
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Chapter 11.2, Problem 26E

The study described in the paper ‘‘Marketing Actions Can Modulate Neural Representation of Experienced Pleasantness” (Proceedings of the National Academy of Science [2008]: 1050-1054) investigated whether price affects people’s judgment.

Twenty people each tasted six cabernet sauvignon wines and rated how they liked them on a scale of 1 to 6. Prior to tasting each wine, participants were told the price of the wine. Of the six wines tasted, two were actually the same wine, but for one tasting the participant was told that the wine cost $10 per bottle and for the other tasting the participant was told that the wine cost $90 per bottle. The participants were randomly assigned either to taste the $90 wine first and the $10 wine second, or the $10 wine first and the $90 wine second.

Differences were calculated by subtracting the rating for the tasting in which the participant thought the wine cost $10 from the rating for the tasting in which the participant thought the wine cost $90. The differences that follow are consistent with summary' quantities given in the paper. Difference ($90 – $10)

Chapter 11.2, Problem 26E, The study described in the paper Marketing Actions Can Modulate Neural Representation of Experienced

Carry out a hypothesis test to determine if the mean rating assigned to the wine when the cost is described as $90 is greater than the mean rating assigned to the wine when the cost is described as $10. Use α = 0.01.

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Chapter 11 Solutions

Introduction to Statistics and Data Analysis

Ch. 11.1 - Prob. 11ECh. 11.1 - The paper Mood Food: Chocolate and Depressive...Ch. 11.1 - Prob. 13ECh. 11.1 - Example 11.1 looked at a study comparing students...Ch. 11.1 - Prob. 15ECh. 11.1 - Prob. 16ECh. 11.1 - A newspaper story headline reads Gender Plays Part...Ch. 11.1 - Prob. 18ECh. 11.1 - Fumonisins are environmental toxins produced by a...Ch. 11.1 - A researcher at the Medical College of Virginia...Ch. 11.1 - Do certain behaviors result in a severe drain on...Ch. 11.2 - Suppose that you were interested in investigating...Ch. 11.2 - Head movement evaluations are important because...Ch. 11.2 - To determine if chocolate milk was as effective as...Ch. 11.2 - The humorous paper Will Humans Swim Faster or...Ch. 11.2 - The study described in the paper Marketing Actions...Ch. 11.2 - Prob. 27ECh. 11.2 - The paper Less Air Pollution Leads to Rapid...Ch. 11.2 - The paper The Truth About Lying in Online Dating...Ch. 11.2 - Prob. 30ECh. 11.2 - Prob. 31ECh. 11.2 - The paper Quantitative Assessment of Glenohumeral...Ch. 11.2 - Two proposed computer mouse designs were compared...Ch. 11.2 - Prob. 34ECh. 11.2 - Prob. 35ECh. 11.2 - The authors of the paper Ultrasound Techniques...Ch. 11.3 - Some people seem to believe that you can fix...Ch. 11.3 - Prob. 38ECh. 11.3 - After the 2010 earthquake in Haiti, many...Ch. 11.3 - Prob. 40ECh. 11.3 - The report Audience Insights: Communicating to...Ch. 11.3 - Prob. 42ECh. 11.3 - Prob. 43ECh. 11.3 - Prob. 44ECh. 11.3 - The article Fish Oil Staves Off Schizophrenia (USA...Ch. 11.3 - The report Young People Living on the Edge...Ch. 11.3 - Prob. 47ECh. 11.3 - Prob. 48ECh. 11.3 - Prob. 49ECh. 11.3 - Prob. 50ECh. 11.3 - Prob. 51ECh. 11.3 - The article Spray Flu Vaccine May Work Better Than...Ch. 11.3 - Prob. 53ECh. 11.3 - The following quote is from the article Canadians...Ch. 11.3 - Prob. 55ECh. 11.3 - Women diagnosed with breast cancer whose tumors...Ch. 11.3 - Prob. 57ECh. 11.4 - The paper The Psychological Consequences of Money...Ch. 11.4 - An experiment to determine if an online...Ch. 11.4 - The paper Ready or Not? Criteria for Marriage...Ch. 11 - Prob. 61CRCh. 11 - Prob. 62CRCh. 11 - A deficiency of the trace element selenium in the...Ch. 11 - Prob. 64CRCh. 11 - Prob. 65CRCh. 11 - In a study of a proposed treatment for diabetes...Ch. 11 - When a surgeon repairs injuries, sutures (stitched...Ch. 11 - Prob. 68CRCh. 11 - In a study of memory recall, eight students from a...Ch. 11 - As part of a study to determine the effects of...Ch. 11 - Prob. 71CRCh. 11 - Prob. 72CRCh. 11 - The article Truth and DARE: Tracking Drug...Ch. 11 - The article Softball Sliding Injuries (American...Ch. 11 - Prob. 75CRCh. 11 - Wayne Gretzky was one of ice hockeys most prolific...Ch. 11 - Heres one to sink your teeth into: The authors of...Ch. 11 - Prob. 78CRCh. 11 - Dentists make many people nervous. To see whether...Ch. 11 - Prob. 80CRCh. 11 - Prob. 81CRCh. 11 - Both surface soil and subsoil specimens were taken...
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