MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Question
Chapter 11, Problem 5LO
Summary Introduction
To discuss: The diffusion process by the manner in which new products are adopted.
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
The process of developing a new product to the market is known as new product development. The company might engage in the development of new product due to increasing competition, update in technology, or change in customer preferences.
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Highlights the factors responsible for failure of new products
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Chapter 11 Solutions
MKTG 12:STUDENT ED.-TEXT
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