MARKETING; CONNECT ACCESS
MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 1.1, Problem 3PC
Summary Introduction

To determine: The four components of the marketing mix.

Introduction: Marketing is an art in which a seller sells the goods and services to the customers. Marketing has four important elements which are called 4 P’s.

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1. What is the marketing mix? Explain its components.
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What are the limitations of Marketing planning ?
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