Social media technology: Social media are shared computer-mediated technologies that enable the making and sharing of information and ideas by using the network. People can connect with each other through the social media tools. Company also market their product and connect with customer by using social media tools. Social media technologies such as Facebook, LinkedIn and Twitter.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10.3, Problem 3CQ2

Program Plan Intro

Social media technology:

Social media are shared computer-mediated technologies that enable the making and sharing of information and ideas by using the network.

People can connect with each other through the social media tools.

Company also market their product and connect with customer by using social media tools.

Social media technologies such as Facebook, LinkedIn and Twitter.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Customer and Plan are linked in two ways. Compare and contrast the two.

Is it your opinion that customer-centric organizations generate more revenue, given the potential influence that service has on customer retention? Give me at least three justifications for your response.

Case Study: Wish You Wood is a toy boutique located in the main shopping strip of a resort town near Piney Lake. People who own cabins near the lake or come to visit the local state park enjoy browsing through the town’s stores, where they pick up pottery, paintings, and Wish You Wood’s beautifully crafted wooden toys. For these shoppers, Wish You Wood is more than a store; it is a destination they associate with family and fun. The store’s owners, Russell and Vanessa Harris, personally select the toys from craftspeople around the world. They enjoy their regular customers but believe selling mostly to vacationers has limited the company’s growth. They decided that the lowest-cost way to expand would be to sell toys online. However, after several years of trying, traffic to the store’s website was still unimpressive. They were able to drive some business to their site using social media, but the site never took off in the way they had hoped. Russell and Vanessa concluded that the…