Accounting Information Systems
Accounting Information Systems
11th Edition
ISBN: 9781337552127
Author: Ulric J. Gelinas, Richard B. Dull, Patrick Wheeler, Mary Callahan Hill
Publisher: Cengage Learning
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Chapter 10, Problem 6RQ
Summary Introduction

To explain: The way data mining and data warehouses can support the marketing function.

Introduction:

OE/S process:

It is known as the order entry/sales process. It describes the first four steps of the order-to-cash process.

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