Basic Business Statistics, Student Value Edition
Basic Business Statistics, Student Value Edition
14th Edition
ISBN: 9780134685113
Author: Mark L. Berenson, David M. Levine, David F. Stephan, Kathryn Szabat
Publisher: PEARSON
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Chapter 10, Problem 33PS

What social media tools do marketers commonly use? A survey by Social Media Examiner of B2B marketers (marketers that focus primarily on attracting businesses) and B2C marketers (marketers that primarily target consumers) reported that 267 81 % of B2B marketers and 295 44 % of B2C marketers commonly use Linkedin as a social media tool. The study also revealed that 149 45 % of B2B marketers and 308 46 % of B2C marketers commonly use You Tube as a social media tool.

Suppose the survey was based on 330 B2B marketers and 670 B2C Marketers.

a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C Marketers in the proportion that commonly use Linkedin as a social media tool?

b. Find the p-value in (a) and interpret its value.

c. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use you tube as a social media tool?

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Chapter 10 Solutions

Basic Business Statistics, Student Value Edition

Ch. 10 - The annual NFL Super Bowl is the most widely...Ch. 10 - A bank with a branch located in a commercial...Ch. 10 - Repeat Problem 10.12 (a), assuming that the...Ch. 10 - As a member of the international strategic...Ch. 10 - Repeat Problem 10.14 (a), assuming that the...Ch. 10 - Prob. 16PSCh. 10 - Brand valuations are critical to CEOs, financial...Ch. 10 - Prob. 18PSCh. 10 - Prob. 19PSCh. 10 - Nine experts rated two brands of coffee in...Ch. 10 - How do the rating of TV and Internet services...Ch. 10 - Prob. 22PSCh. 10 - How do the fares for airlines that directly...Ch. 10 - Multiple myeloma, or blood plasma cancer, is...Ch. 10 - Prob. 25PSCh. 10 - The file Concrete1 contains the compressive...Ch. 10 - Prob. 27PSCh. 10 - Prob. 28PSCh. 10 - An online survey asked 1,004 adults “if...Ch. 10 - Does Cable Video-on Demand VODD4+ increase ad...Ch. 10 - Are you an impulse shopper? A survey of 500...Ch. 10 - The Society for Human Resource Management (SHRM)...Ch. 10 - What social media tools do marketers commonly use?...Ch. 10 - Prob. 34PSCh. 10 - Prob. 35PSCh. 10 - Prob. 36PSCh. 10 - Prob. 37PSCh. 10 - Prob. 38PSCh. 10 - The following information is available is for two...Ch. 10 - In Problem 10.39, how many degrees of freedom are...Ch. 10 - In problem 10.38 and 10.39, what is the upper-tail...Ch. 10 - In Problem 10.39, what is your statistical...Ch. 10 - The following information is available for two...Ch. 10 - Prob. 44PSCh. 10 - Prob. 45PSCh. 10 - Prob. 46PSCh. 10 - A bank with a branch located in a commercial...Ch. 10 - The annual NFL Super Bowl is the most widely...Ch. 10 - Prob. 49PSCh. 10 - Prob. 50PSCh. 10 - Prob. 51PSCh. 10 - Prob. 52PSCh. 10 - Prob. 53PSCh. 10 - What is the distinction between two independent...Ch. 10 - Prob. 55PSCh. 10 - Prob. 56PSCh. 10 - Prob. 57PSCh. 10 - The American Society for Quality (ASQ) conducted a...Ch. 10 - How do private universities and public colleges...Ch. 10 - Do males and females differ in the amount of time...Ch. 10 - The file Restaurants contains the rating for food,...Ch. 10 - A Computer information systems professor is...Ch. 10 - Do social shoppers differ other online consumers...Ch. 10 - Prob. 64PSCh. 10 - Prob. 65PSCh. 10 - Prob. 66PSCh. 10 - Prob. 67PSCh. 10 - Prob. 68PSCh. 10 - Prob. 69PSCh. 10 - Referring to the results of Problems 10.67 and...
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