Business Analytics (2nd Edition)
Business Analytics (2nd Edition)
2nd Edition
ISBN: 9780321997821
Author: James R. Evans
Publisher: PEARSON
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Chapter 1, Problem 8PE

A survey handed out to individuals at a major shopping mall in a small Florida city in July asked the following:

  • gender
  • age
  • ethnicity
  • length of residency
  • overall satisfaction with city services (using a scale of 1-5, going from poor to excellent)
  • quality of schools (using a scale of 1-5, going from poor to excellent)

What types of data (categorical, ordinal, interval, or ratio) would each of the survey items represent and why?

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