MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 1, Problem 4LO
Summary Introduction

To discuss: The reason to study marketing

Marketing refers to the set of activity, institution and process of exchanging offerings, communication, delivering, and creating which has the values of clients, customers, society and partners at larger.

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