MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
Question
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Chapter 1, Problem 4DRQ
Summary Introduction

To discuss: The term value and the way the marketers utilizes the marketing mix to enhance the value of perception.

The set of marketing tools that the firm utilizes to continue the objectives of marketing in the target market is known as the marketing mix.

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