Case summary:
Company R fully embraced the idea of environmental stewardship and they are a well-known maker and award-winning line of outdoor gear and clothing backed by hundred percent satisfaction guarantee. They ensure discount and voting power in the election of board members by single fees of $20.
Company R is highly committed with the environment protection and also ensures the environmental protection in the construction. It operates seven facilities holding the coveted LEED certificate for environmental sustainability. Company R generates its energy by way of solar energy for dozens of its buildings. In 2014 company designated as the Green power leader of Country U environmental protection agency.
Company R hopes to attain “zero waste to landfill by 2020”. Company reveals that in the annual stewardship report that nearly 70% of the profit is contributed to non-profit environment group’s and it’s a different kind of company and uniting their community around shared values.
To discuss: The manner in which the environmentally responsible strategy of Company R contributes to its financial success.
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Chapter 1 Solutions
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