As a marketing manager for one of the world’s largest automakers, you are responsible for the advertising campaign for a new energy-efficient sports utility vehicle. Your support team has prepared the accompanying table, which summarizes the (year-end) profitability, estimated number of vehicles sold, and average estimated selling price for alternative levels of advertising. The accounting department projects that the best alternative use for the funds used in the advertising campaign is an investment returning 9 percent. In light of the staggering cost of advertising (which accounts for the lower projected profits in years 1 and 2 for the high and moderate advertising intensities), the team leader recommends a low advertising intensity in order to maximize the value of the firm Do you agree? Explain.
Want to see the full answer?
Check out a sample textbook solutionChapter 1 Solutions
MANAGERIAL ECON.+BUS.STRATEGY (LOOSE)
Additional Business Textbook Solutions
Principles of Economics (MindTap Course List)
Economics of Money, Banking and Financial Markets, The, Business School Edition (5th Edition) (What's New in Economics)
Engineering Economy (17th Edition)
Principles of Economics, 7th Edition (MindTap Course List)
Microeconomics (9th Edition) (Pearson Series in Economics)
- Assume a pool of 115 people in an insurance pool (a group of people insured through community rating). It is estimated that a small number in the pool will have significant pre- existing conditions as indicated in the table. Based on the age of these 115 people, the insurance company estimates the following distribution of health care claims (which includes necessary profit and administrative costs of the insurance company). Number of Insured Antidipated Heath Costs/Year/Person $1,400 $1,500 $1,600 $1,700 $1,800 $1,900 $2,000 $2,100 $2,200 $2.300 $2,400 $2,500 $2,700 $2,000 $2,900 $3,000 $3,100 $3.200 $3.300 $4,000 57,00 $10,000 Everyone joins the poal ad pays the necessary premum in the first year. The clams experience of the customers is faund to be generaly consstent with expeclations of the insurance company. A) What would be the premium In the third year if there is no inflation, based on the company's oxperience from the past year? B) If those customers who have anticipated…arrow_forwardThe average monthly balance in Yolanda's bank account is $1,800. Yolanda spends the same amount of money each day during a 30-day month, and at the end of the month her account balance is $0. Yolanda spends her money at a constant rate of ________ per day. Group of answer choices $120 $60 $360 $180arrow_forwardPLEASE USE EXCEL Tuckered Outfitters plans to market a custom brand of packaged trail mix. The ingredients for the trail mix will include Raisins, Grain, Chocolate Chips, Peanuts and Almonds costing, respectively, $2.50, $1.50, $2.00, $3.50 and $3.00 per pound. The vitamin, mineral, and protein content of each of the ingredients (in grams per pound) is summarized in the following table along with the calories per pound of ingredient: Raisins Grain Chocolate Chips Peanuts Almonds Vitamins 20 10 10 30 20 Minerals 7 4 5 9 3 Protein 4 2 1 10 1 Calories 450 160 500 300 500 The company would like to identify the least costly mix of these ingredients that provides at least 40 grams of vitamins, 15 grams of minerals, 10 grams of protein, and 600 calories per 2-pound package. Additionally, they want each ingredient to account for at least 5% and no more than 50% of the weight of the package. Formulate the LP…arrow_forward
- Assume you are 25 years old and you are professionally employed. You are approached by two investment providers. Investment provider A guarantees you an annual payment of 325000 Rand (at current value) post retirement age of 65, increasing at a rate of 5% for 20 years after retirement age. Investment provider B guarantees you an annual payment of 375000 Rand (at current value) post retirement age of 65, increasing at a rate of 5% for 15 years after retirement age. Note: First payout is at age 66. Assume average annual inflation pre-retirement and post-retirement to be 7% and average investment growth to be 9%. Calculate the annual payments that need to be paid to the investment providers.arrow_forwardDifferentiate the following function: * Y = 17x* + 4x + 5 Y'= 68x³ + 4 Y'= 61x³ + 2 Option 1 Option 2 Y'= 66x? + 4 Y'= 78x³ + 2 O Option 4 O Option 3arrow_forwardOne of the international companies intends to open a project to produce solar energy in Mosul for a period of 8 years. The volume of investment in the project is (1,800,000) dollars, the annual revenues are estimated at (400,000) dollars, and the annual costs are (90,000) dollars. Calculate the project's internal rate of return, knowing that the discount rate is the lowest (10%) and the highest (20%) and whether the project is accepted or rejected.. 1 10:39arrow_forward
- Techstreet.com is a small web design business that provides services for two main types of websites: brochure sites and e-commerce sites. One package involves an up-front payment of $90,000 and monthly payments of 1.4¢ per “hit.” Kathy Cutler has a new eBay franchise and is considering the e-commerce package. She expects to have at least 6000 hits per month, and hopes that 1.5% of the hits will result in a sale. If the average income from sales (after fees and expenses) is $150, what rate of return per month will Kathy realize if she uses the website for 2 years?arrow_forwardUse the function below (whose parameters qualify it as a STC function) to answer the questions. STC = 4850 + 40Q - 1.5Q^2 + .04Q^3 FC = $4,850 AFC = 4,850 / Q (I calculated this) AVC = 40 - 1.5Q + .04Q^2 (I calculated this) MC = 40 - 3Q + 0.12Q^2 (I calculated this)arrow_forwardFocus on the difference between feasible alternatives. Insulated concrete forms (ICF) can be used as a substitute for conventional wood framing in building construction. Heating and cooling bills will be about 50% less than in a similar wood-framed building in upstate New York. An ICF home will be approximately 10% more expensive to construct than a wood-framed home. For a typical 2,000 ft2 home costing $120 per ft2 to construct in upstate New York and costing $200 per month to heat and cool, how many months does it take for a 2,000 ft2 ICF home to pay back its extraconstruction cost?arrow_forward
- You are considering getting a Little Nero Caesar Salad Franchise, because your boss (the owner of a Down Under Sandwich Shoppe) seems to be making it big. The Down Under Shoppe grosses an average of $380,000 sales annually. You estimate that your business will gross an average of 95% of Down Under’s sales. You must borrow $320,000 from the bank. The bank will charge you 12% per annum interest on this loan. You also will invest $50,000 of your savings in the business (thus you will no longer receive the 4% per annum interest from this). NOTE: neither the bank loan principal nor the $50,000 of your savings you invest is an explicit or implicit cost. However, the interest paid on the bank loan is explicit and the interest foregone on your savings is implicit. Other estimated explicit expenses are: labor $130,000 per year; rent $12,000 a year; utilities $4,000 a year; and salad ingredients $140,000 a year. An explicit expense you will have to pay Little Nero, Inc., is a franchise…arrow_forwardIdentification and analysis of the solutions for SDG 8arrow_forwardProblem 2: As a building designer, you have been asked to analyze and select the best window frame type alternative-either aluminum or steel. The project is located in a remote area, and the nearest industrial area hosting steel and aluminum windows frames manufacturers is 250 km away. All project windows are identical, and the circumference of the window frame is 6.2 meter. A crew of two labors is required to manufacture one steel frame. It takes 2.5 hours to manufacture the first window every day, and the learning rate is 0.9. The number of production units is per day is limited to 8. The weight of steel is 12 kg per meter, and the weight of aluminum is 4.5 kg per meter. The cost of steel is 0.4 OMR per kg and the cost of aluminum 1.1 OMR per kg. If 45 windows frames are required for the project, the crew cost is 3 OMR per hour for steel frames and 3.6 for aluminum frames, and the transportation, price is 0.01 OMR per kg per 50 km, which alternative would you select?arrow_forward
- Principles of Economics (12th Edition)EconomicsISBN:9780134078779Author:Karl E. Case, Ray C. Fair, Sharon E. OsterPublisher:PEARSONEngineering Economy (17th Edition)EconomicsISBN:9780134870069Author:William G. Sullivan, Elin M. Wicks, C. Patrick KoellingPublisher:PEARSON
- Principles of Economics (MindTap Course List)EconomicsISBN:9781305585126Author:N. Gregory MankiwPublisher:Cengage LearningManagerial Economics: A Problem Solving ApproachEconomicsISBN:9781337106665Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike ShorPublisher:Cengage LearningManagerial Economics & Business Strategy (Mcgraw-...EconomicsISBN:9781259290619Author:Michael Baye, Jeff PrincePublisher:McGraw-Hill Education