Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 1, Problem 1.6CTE
Summary Introduction

To discuss: The percentage of sales companies spends on marketing activities.

Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.

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