Fundamentals of Corporate Finance (4th Edition) (Berk, DeMarzo & Harford, The Corporate Finance Series)
Fundamentals of Corporate Finance (4th Edition) (Berk, DeMarzo & Harford, The Corporate Finance Series)
4th Edition
ISBN: 9780134475561
Author: Jonathan Berk, Peter DeMarzo, Jarrad Harford
Publisher: PEARSON
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Chapter 1, Problem 14P

You are a financial manager in a public corporation. One of your engineers says that they can increase the profit margin on your flagship product by using a lower quality vendor. However, the product is likely to fail more often and will generally not last as long. Will taking your engineer's suggestion necessarily make shareholders better off Why or why not?

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In a strategy meeting, the president of a manufacturing company said, “If we were to raise the price of our product, the company’s break-even point would be lower.” The vice-president of finance responded by saying, “Then we should raise our price. The company will be less likely to incur a loss.” Do you agree with the president? Why/why not? Do you agree with the vice president? Why/why not?
Stephen, a manager, believes that if his company's revenue hadn't increased last year, it wouldn't have been able to increase profits. The flaw in Stephen's thinking is that ________.   Question 26 options:   A)  profits can also be increased by lowering costs, not just increasing revenue.   B)  the company can increase revenue by advertising more.   C)  profitability might not be the company's only objective.   D)  other similar companies have increased their profits, too.   E)  revenue doesn't contribute to profitability.
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