Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134472492
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 1, Problem 1.11MA
Summary Introduction
Case summary:
Generally, parents are fearful to put their kids into sleep. This is termed as Sudden Infant Death Syndrome (SID). The sudden unexplainable death during the sleep is termed as SID. Therefore, the parents need to monitor the health of the child during the sleep. Many manufactures came up with many technologies to monitor this sudden death. Marketers use this fear of the parents into business but many government agencies started to create the awareness that these devices cannot prevent the child from this sudden death.
To discuss: Whether it is right for the marketers to play with the parents fear to sell their products.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
How should marketers respond to the changing environment?(AACSB: Written and Oral Communication)
Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)
Is it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)
Chapter 1 Solutions
Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- How does the market structure and demand facedby business marketers differ from that faced byconsumer marketers? (AACSB: Written and OralCommunication)arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices. With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.arrow_forwardDiscuss trends in the natural environment of which marketers must be aware, and provide examples of companies’ responses to them. (AACSB: Written and Oral Communication)arrow_forward
- Who are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardDiscuss a recent change in the technological environment that impacts marketing. How has it affected buyer behavior and how has it changed marketing? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardSelect an FTSE 100 company. How much did the company spend on marketing activities in the most recent year for which data are available? What percentage of sales does marketing expenditure represent for the company? Have these expenditures increased or decreased over the past five years? Write a brief report of your findings. (AACSB: Written and Oral Communication; Analytic Reasoning)arrow_forward
- Critics claim that certain marketing practices hurt consumers. Discuss the bases for this claim and how marketers refute them. (AACSB: Written and Oral Communication)arrow_forwardCompare and contrast core beliefs/values and secondary beliefs/values. Provide an example of each and discuss the potential impact marketers have on each. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardPlease watch the YouTube video from Seth Godin (This is Marketing) and Philip Kotler and consider the three key forces driving the new marketing realities(textbook). Evaluate Kotler's perspective and Seth's perspective: you can discuss how they are similar and different or how the three key forces drive the new marketing realities(textbook) likely to change in the future?arrow_forward
- business marketing (industrial, business-to business,B-to-B, or B2Bmarketing)?arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices.With reference to this statement and the use of well expanded examples, describe the differences between B2B and B2C marketingarrow_forwardWhen implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn’t the focus of marketing be to acquire as many customers as possible? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning