ypically, brands need to be adapted to suit consumers' needs and legislative requirements in different regions or countries. Schuiling and Kapferer, (2004) defined three types of brands namely, global, local and international prands. 1. Define the three types of brands. 2. Briefly explain the advantages of global and local brands. 3. Briefly discuss any two of Krell's recommendations for building a global brand.

Brand acts as an umbrella for * new products is known as: Combination branding Tiered branding Co-branding Brand extension Red Bull's global messaging strategy revolves around their tagline, "Red Bull gives you wings." It focuses on the idea that their product gives people the "wings" or energy they need to do whatever they want when they want. The of Red Bull is based on Positioning, use Segmentation, behavior Positioning, benefit Segmentation, competition

What is Lyft’s current brand strategy and briefly describe how it relates to their values and company mission?

Which is best approach for positioning a brand- Structured or Unstructured? Please explain and give some specific examples of some brands or companies.

Mangemenrt and Marketing   answer with explanation please

What is Lyft's current brand strategy, and how it relates to its values and company mission?

CB Assignment 5 (Consumer Decision Making) After watching the Consumer Decision Making Presentation, complete the following spread sheet and indicate which brand is most likely to be selected for each of the approaches below. Smart Phones for Smart Phone Attitudes Product Attributes Price Good Reception Screen Size Camera Quality Weight Conjunctive: Product Attributes For Conjunctive use a cutoff rating of 4. For Disjunctive use a cutoff rating of 10. Price Good Reception Screen Size Camera Quality Weight Brand Selected= Disjunctive: Product Attributes Price Good Reception Screen Size Importance Rating 35 25 20 10 10 Camera Quality Weight Brand Selected= A 6 8 8 4 6 35 25 20 10 10 Brand Scores B с 8 7 6 5 A 9 2 7 Minimum Rating =4 (on all attributes) Importance Ra 10 6 3 Brand Scores Rating of 10 on ANY attribute Importance Rating 35 25 20 10 10 Brand Scores C A B D 5 6 8 2 4 D D Lexicographic: Select Best Performer for Most Important Attribute

.Critical evaluate any sustainable practices being currently implemented in the Spice Island Beach Resort  discussing the pros and cons to the practices.  2.  Design a comprehensive marketing strategy to assist Spice Island Beach Resort  in making the property more competitive in today's global market .

Brand Name - Lipton  Identify any change in the Primary Brand Elements & Secondary Associations, if any and give reasons for the same. Brand extensions, if any. Reasons for the same Explain Briefly

Chapter 9 further discusses brand equity and brandleverage. Xerox has strong brand equity because it hasbeen a well-known and established brand for many years. a. According to the chapter, successful brand leveragerequires that the original brand have a strong positiveimage and that the new product fit with the originalproduct on at least one of what four dimensions?b. Which of these four dimensions does the businessservices solutions “product” fit with the originalXerox brand?