Your client Eash is a lifestyle e-tailer with 2 brands - Alpino and FPX with around 800 SKUs. It comes up with new products every 15 days. Some work and some don’t and the categories that it deals in include Headphones, Chargers ,Power banks, Cables, Neckbands, Earphones and TWS. Because smartphones come up with enough battery that lasts customers a day, the sales of its power banks have dropped significantly. Eash has stock worth 20L stuck in its warehouses. How should Eash sell and not liquidate that inventory at a minimum margin of 5%. Please explain in brief its from Marketing strategies and economic subjects. Also give examples related to real life.
Your client Eash is a lifestyle e-tailer with 2 brands - Alpino and FPX with around 800 SKUs. It comes up with new products every 15 days. Some work and some don’t and the categories that it deals in include Headphones, Chargers ,Power banks, Cables, Neckbands, Earphones and TWS. Because smartphones come up with enough battery that lasts customers a day, the sales of its power banks have dropped significantly. Eash has stock worth 20L stuck in its warehouses. How should Eash sell and not liquidate that inventory at a minimum margin of 5%. Please explain in brief its from Marketing strategies and economic subjects. Also give examples related to real life.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your client Eash is a lifestyle e-tailer with 2 brands - Alpino and FPX with around 800 SKUs. It comes up with new products every 15 days. Some work and some don’t and the categories that it deals in include Headphones, Chargers ,Power banks, Cables, Neckbands, Earphones and TWS. Because smartphones come up with enough battery that lasts customers a day, the sales of its power banks have dropped significantly. Eash has stock worth 20L stuck in its warehouses. How should Eash sell and not liquidate that inventory at a minimum margin of 5%.
Please explain in brief its from Marketing strategies and economic subjects. Also give examples related to real life.
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