You work for a cranberry company in Nova Scotia looking to enter the cranberry market in Australia. Based on this scenario, what will your price to consumers be? Keep in mind the extra costs for shipping and any tariffs, etc. Will you offer any discounts to retailers or wholesalers? What would they be?

You work for a cranberry company in Nova Scotia looking to enter the cranberry market in Australia. Based on this scenario, what will your price to consumers be? Keep in mind the extra costs for shipping and any tariffs, etc. Will you offer any discounts to retailers or wholesalers? What would they be?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section19.2: Cvs: Continuous Value Strategy

Problem 1C

See similar textbooks

Similar questions

Can a producer of a popular low-cost or budget items effectively penetrate the high-end market? Give an example of a popular low-cost brand. What will it take for this to successfully move toward the high-end market? Conversely, identify a well-known premium-only brand. Identify the price point at which its products sell. Assume that you are to offer new mid-priced products under this brand. What will it take to successfully move this brand toward the mid-point of the market?
You are a newly appointed marketing manager of a multinational firm. The firm has the following market base: consumer market, business market, and international market. Its business products serve as a raw material for other businesses and thereby have a wide scope of its business frontier. It has challenges in segmentation although they produce quality products for various markets. Based on the above challenges facing the firm, it has also resulted in serious pricing decision problems, which are seriously affecting the firm’s profitability level. Meetings has been held both nation and international level to rectify some of these anomalies in the firm. Now, the head of corporate affairs has become worried of these pending challenges and has called for presentation from the head of the marketing. 1. Explain how to segment the following markets and its requirements: i. Consumer market. ii.Business market. iii. International market.
b. If you were concerned about low income individuals having access to water, what type of pricing structure would you use in your municipality? Explain.
Choose a product that you patronize, examine well the characteristics of your chosen product and describe it? Make a comment about the price of the product, then analyze if its reasonable or not. Explain. Where does the product been distributed. what do you think why it is placed there. What is the marketing platform being used by the product to reach the target market and why?
Do you provide any form of discount or special pricing to customers who have previously served in the military services of their country?
Many successful retailers use a loss leader pricing strategy, in which they advertise an item at a price below their cost and sell the item at that price to get customers into their store. They feel that these customers will continue to shop with their store and that they will make a profit in the long run. Do you consider this an unethical practice? Who benefits and who is hurt by such practices? Do you think the practices should be made illegal, as some states have done? How is this different from bait-and-switch pricing?
Each commodity has a specified shelf life; can similar products have differentshelf lives? Justify your answer. Also how shelf life is determined by the manufacturer? Why a country might have a policy which changes the effective shelf life of a product?
For this discussion, use the following hypothetical scenario as the basis for your response: Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you will charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal. Address the following in your discussion post: Make a case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship. What degree is this type of price discrimination? How will the plan increase revenue? Why will both groups of customers be satisfied with the deal? Why is this a legal form of pricing?
. In a pure single market would these price differentials exist? By what process might price differentials be eradicated?
Ethical issues when setting prices in South Africa.”Write four paragraphs explaining the ethical issues to consider when setting prices in South Africa.
Before launching your new range of CBD oils into the market, the pricing strategies for new products need to be carefully considered by the organisation. As part of the launching strategy for CBD oils into the South African market, choose and discuss the appropriate pricing strategy for this new product.
Why does a box of mac n cheese cost significantly less than an electric scooter? Explain. Why do you think the price of a box of mac n cheese costs around $4.50? How is that price set? Could you find a lower price for this item? A higher price? Why?