You have your own retail (cloth) start up in US and you are allocated with 40,000 USD in total marketing budget for three years. How will you allocate the budget per year for different digital marketing activities to get customers and revenue? You need to use a combination of digital advertising strategies like Social media marketing, PPC, display advertising, Search engine marketing. SEO, Email marketing, influencer marketing, content marketing etc. 1. Mention for which marketing activity what will be cost allocated per month.? On which criteria will the amount be allocated? In other words, mention the marketing budget outline for each activity for each month. 2. Also, mention the predicted outcome of these marketing activities on your business.

The purpose of this assignment is to have students relate to marketing from their everyday observations and interactions by making the connection between what they do in practice and the underlining marketing principle that is at work. Marketing is not an abstract topic. It is a very relatable practice that most people interact with at some time or another in the normal course of their daily lives.  We are constantly being bombarded by many marketing messages, programmes and activities. Whether we visit a store to make a purchase, browse the shopping mall/plaza to view the many products being offered by different merchants, turn on our TV or radio to view our favourite programme, we interact with several marketing activities. Some are subtle and we may not notice them, others are more overt and in “our face”. The way we interact with these marketing stimuli can ignite a chain of emotions that may eventually result in us buying or using a product or service to fulfil one or more needs…

Marketing, especially in today's society, is widely used for social media and technology in the form of products and services. It is so easy for brands and companies to market something they don’t always understand.      Technology is a tool that is used every single day in today’s society. I never understood how much technology plays a part in business and marketing before I started this degree. I used to think marketing was just used on billboards and newspapers. I never would have guessed how heavily technology is used in marketing like it is used today.      This article mentions the intentional and unintentional categories of technology. Intentional processes are where the people change the technology and the unintentional processes are where technology changes people.     In the Intentional process, there are three groups, further extension, subversion, and diversion. The first intentional process, further extension, is typically what most marketers are familiar with, which is…

Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.

How does variable data printing (VDP) enhance personalization in marketing materials, and what industries benefit from VDP capabilities?

Coach Identify what channels are used to distribute the products. Identify all that apply to each product line. Nikki Identify what channels are used to distribute the products. Identify all that apply for each product line.

Suppose you are launching a new product(Medicine), generic name is Pentoprazole. What are the marketing strategy, advertisement techniques or how you can market your product?  Please answer at your own words.

Provide a marketing Budget for a detergent company (P&G). What financials did you use and how did you create the budget needed? Example: BudgetPromotional Tool BudgetDirect Marketing $7,500,000Sales Promotion $4,500,000Digital Marketing $13,500,000Public Relations. $3,500,000Advertising $6,000,000Total $35,000,000

Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management Marketing and the Virtual Marketplace Computers: Dell and Apple Research and discuss the marketing promotions used by the two organizations in your chosen category Compare and contrast the promotional activities – both online and offline – and discuss why they are successful/or not You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations (You can also use the Library’s Full Text database to research articles about these companies’ marketing strategies) Focus your comments on the communication medium and messages, and how they align with the 4 P’s Discuss the characteristics of consumer behavior Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and…