You have been asked to explain how rivalry among companies competing in the industry affects the industry's attractiveness. How would you explain it? Can you give an example also?.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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You have been asked to explain how rivalry among companies competing in the industry affects the industry's attractiveness. How would you explain it? Can you give an example also?.

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