You have a choice of commercials during NCIS or ads in The Wall Street Journal (WSJ). NCIS reaches 30 million members of the target audience, while WSJ reaches 15 million members. CBS is quoting you $500,000 per 30-second spoton NCIS; WSJ charges $200,000 for a full-page four-color ad.1. Calculate the CPM for each option.2. Which media buy is the better financial deal?

You are opening a coffee shop. You estimate the weekly costs of $375 for rent, $2100 for employee costs, and $125 for miscellaneous costs. The ingredients and material cost for each cup of coffee is 0.35 (cents) per cup.  1) Create a cost function for the coffee shop. 2) If the investors estimate that they will be able to sell 1100 cups of coffee per week. How much should they charge per cup to make a profit? Justify your answer and/or explain.

Suppose that the demand for a magazine is 2200 copies each week if the magazine is given away for free and drops to 1975 each week if the price is $5 per copy.  Find the demand function qD and use it to answer the following questions.  You may want to look at pages 71 through 73 in the notes (videos 52 and 53).a.  Fill in the blanks below to interpret the slope of the demand function.          For every $  Blank 1. Calculate the answer by read surrounding text. increase in price,  Blank 2. Calculate the answer by read surrounding text. fewer copies will be sold.b.  Determine how many copies of the magazine would be sold each week if the price was set at $11 per copy.           Blank 3. Calculate the answer by read surrounding text. copies

ABC Co is considering the launch of a new widget. If the product goes directly to the market, there is a 60% chance of success. For $500,000, the manager can conduct a focus group to increase the probability of success to 65%. Alternatively, the manager can pay a consulting firm $750,000 to research the market and refine the product. The consulting firm successfully launches new products 70% of the time. If the firm successfully launches the widget, the payoff will be $8 million. If the product is a failure, the NPV is $0.   Calculate the expected NPV if the managers go directly to the market.

Golden Gate Novelties (GGN) sells souvenir key chains at the local airport. GGN charges $12.00 per chain. The variable cost for a chain, including the wholesale cost of the chain, packaging, the commission paid to the airport operator, and so on, is $10.40. The annual fixed cost for GGN is $15,000. Required: a. How many cases must Golden Gate Novelties sell every year to break even? Note: Do not round intermediate calculations. b. The owner of GGN believes that the company can sell 12,500 chains a year. What is the margin of safety in terms of the number of chains? a. Break-even point b. Margin of safety chains chains

A chain of take-away pizza stores is considering introducing a new line of gluten-free pizzas.  Net revenue from the new line of pizzas is expected to total $500,000 per year, but 15% of this net revenue is forecast to consist of people switching from the regular pizzas to the gluten-free pizzas. How would you describe this situation in terms of the NPV analysis upon which the situation will be based. Question 1Answer a. There is a negative externality equal to $425,000 which should be included in the NPV analysis for the gluten-free pizza project. b. There is a positive externality equal to $425,000 which should be included in the NPV analysis for the gluten-free pizza project. c. There is a positive externality equal to $75,000 which should be included in the NPV analysis for the gluten-free pizza project. d. There is a negative externality equal to $75,000 which should be included in the NPV analysis for the gluten-free pizza project.

To find the selling price directly, what single factor can be used to multiply the original price of a television by if it is marked down 15%, the customer uses a 10% off coupon, and 7% tax is collected? (Do not round) A Rounding to the nearest cent, what is the selling price of a television that is originally priced at $999 if it is marked down 15%, the customer uses a 10% off coupon, and 7% tax is collected? A