ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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4. You are the manager of a firm that produces products X and Y at zero cost. You
know that different types of consumers value your two products differently, but you are unable to
identify these consumers individually at the time of the sale. In particular, you know there are
three types of consumers (100 of each type) with the following valuations for the two products:


Consumer Type        Product X           Product Y
1                                 $90                    $ 60
2                                 $70                    $140
3                                 $40                    $160


a. What are your profits if you charge $40 for product X and $60 for product Y?
b. What are your profits if you charge $90 for product X and $160 for product Y?
c. What are your profits if you charge $150 for a bundle containing one unit of product X and
one unit of product Y?
d. What are your profits if you charge $210 for a bundle containing one unit of X and one unit of
Y, but also sell the products individually at a price of $90 for product X and $160 for product
Y?
e. What pricing strategy above will you use? Why?

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