ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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You are a manager at Boston Brew'ns, the official microbrewery of the Boston Bruins. Applying what you learned at Cal State East Bay prior to moving to the east
coast, you have estimated the cost function for brewing beer to be c(Q) = 2+Q+Q². Further, you have estimated the elasticity of demand for your
signature beer, finding it to be ε =-1.5. Your firm has some price setting power because you and the other breweries in town offer differentiated products.
The firm is currently charging a price of $6 per beer and selling 100 beers. Is this a profit-maximizing price? Explain. Should you increase or decrease the markup?
Explain.
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Transcribed Image Text:You are a manager at Boston Brew'ns, the official microbrewery of the Boston Bruins. Applying what you learned at Cal State East Bay prior to moving to the east coast, you have estimated the cost function for brewing beer to be c(Q) = 2+Q+Q². Further, you have estimated the elasticity of demand for your signature beer, finding it to be ε =-1.5. Your firm has some price setting power because you and the other breweries in town offer differentiated products. The firm is currently charging a price of $6 per beer and selling 100 beers. Is this a profit-maximizing price? Explain. Should you increase or decrease the markup? Explain.
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