Write the cultural factors or variables related to marketing mix (product, price, distribution and promotion) of goods and services in Sultanate of Oman. You can give examples related to Oman Culture. Marketing mix Cultural factors Product

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.