write a Business Proposal about coffee shop
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- 2. Company Description (Building materials company)Analysis of internal marketing environment, marketing mix, extended marketing mix 7p?Question 2 It has been proven that Customer Loyalty is essential to an organization maintaining a competitive advantage. A. Give a suitable definition for customer loyalty. B. Discuss any FOUR (4) strategies that organizations can use to develop customer Loyalty. C. Discuss the THREE (3) types of turnoff that customers may experience, giving specific example of each turnoff.
- Company:- Accor Hotel 1 Research Start your research using the sources of information introduced in the research workshop Use appropriate supplementary sources to fill in missing details and to bring your research up-to-date. Appropriate supplementary sources were also identified in the research workshop All sources of information should be current (to the extent possible), reliable and valid. 2 External environments of the firm Make sure you update and improve it; contextualise it for your company, and select those parts which help with the analysis of your company Avoid the temptation to make lists Avoid taking a fill-in-the-blanks approach Integrate the general and industry-level information to show analytical skills and the ability to interpret information.ans need all QUESTION 36 Ready meal delivery companies like UberEats and Doordash have introduced their loyalty programs that also include a subscription fee. The company loyalty programs have been an effort a. focus on advertising b. become monopolies c. build long term relationships with customers d. overcome legal constraints QUESTION 37 The U.S. market for ice cream has annual sales $5 billion and out of that Haagen Dazs sells $1 billion annually. Therefore Haagen Dazs’s market share is a. 10% b. 20% c. 50% d. 75% QUESTION 38 The criterion a company utilizes for deciding about the elimination of a product from the marketplace is a. cost versus benefit analysis b. income taxes level c. speculation d. sales taxes level QUESTION 39 An example of intangibles included in the Lifetime Value of a Customer for Armani company may include a. Money spent by…Question A16 (a) Identify and explain three potential barriers to marketing planning. (b) Evaluate the benefits of marketing planning to business success.