Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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SWOT analysis focusses attention on both the internal (resources and capabilities) and external attributes of a firm’s environment. However, without the analytical tools or model for analysing a firm’s environment, SWOT analysis provides no guidance in how these firm’s environmental questions are answered. Describe the tools or model normally used in analysing industry forces and firm’s internal resources and capabilities.

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