Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:11:13 A M
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FMElec1-Entrep.ement (2).pdf - Read-only
36
performance, changes to supply and demand, and projected growth in demand
over time.
WORK IT OUT
You're considering opening a boutique clothing store in
Poblacion, Cabanglasan, Bukidnon. You've read news reports the
Poblacion in Cabanglasan is growing and undergoing changes from
the previous decades. With the new development taking place there,
you're not sure whether the venture will be viable as of this time.
Outline what steps you would need to take to conduct a feasibility
analysis to determine whether Poblacion Cabanglasan is the right
location for your planed clothing store.
How to Write a Marketing Feasibility
Market Feasibility studies help identify
market competition, potential markets,
and market analysis to
assess
a
37
business idea. They are valuable for anyone looking to start a
II
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