11:13 A MNI 19 l 87%iFMElec1-Entrep.ement (2).pdf - Read-only36performance, changes to supply and demand, and projected growth in demandover time.WORK IT OUTYou're considering opening a boutique clothing store inPoblacion, Cabanglasan, Bukidnon. You've read news reports thePoblacion in Cabanglasan is growing and undergoing changes fromthe previous decades. With the new development taking place there,you're not sure whether the venture will be viable as of this time.Outline what steps you would need to take to conduct a feasibilityanalysis to determine whether Poblacion Cabanglasan is the rightlocation for your planed clothing store.How to Write a Marketing FeasibilityMarket Feasibility studies help identifymarket competition, potential markets,and market analysis toassessa37business idea. They are valuable for anyone looking to start aII

* Introduction - Feasibility analysis is a type of analysis in which various business tools are…

Answered: WORK IT OUT You're considering opening…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Metro has initiated discussions on attracting rail service. A depot would need to be constructed, which would require $2.5million in land and $7.5 million in construction costs. Annual operating and maintenance costs (O&M) for the facility would be $150,000, and personnel costs would be an additional $110,000. Other assorted costs would be born by the railroad and federal authorities. Annual benefits (B) of the rail service are estimated as listed: $120,000 for Railroad annual payments, $25,000 for Rail tax charged to passengers, $20,000 for Convenience benefits to local residents, and $12,000 for Additional tourism dollars for Metro. Apply the B-C ratio method, with a MARR of 8% per year and 20 year study period, to determine if the rail service should be established. a. BC ratio=2.12, good project b. BC ratio=-1.76, good project c. BC ratio=1.69, good project d. BC ratio=0.14, not good project
Kryoneriperfume company is considering the followingtwo alternatives for the supply of vetiver oil (an essential oil used inhigh-end perfumes). Alternative one is to use two suppliers locatedin Haiti where half of the world’s vetiver oil comes from. Each has a “unique-event” risk of 5%, and the probability of a “super-event” that would disable both at the same time is estimated to be 15%, due to Haiti’s vulnerability to earthquakes (remember theearthquake in 2010). Alternative 2 is to use two suppliers locatedin Japan (another main producer of vetiver oil) where each has a“unique-event” risk of 1%, and the probability of a “super-event”that would disable both at the same time is estimated to be 2%, dueto Japan’s exceptionally great infrastructure developed after 1995Kobe earthquake. Estimate which alternative seems best?
First describe the target customer for each class of hotel. Then, based on the customer segment and market trends, what are the potential revenue generating ideas the hotels in each class could implement?
A manager is trying to decide whether to build a small, medium, or large facility. Demand can be low, average, or high, with the estimated probabilities being 0.40, 0.35, and 0.25, respectively. A small facility is expected to earn an after-tax net present value of just $13,000 if demand is low. If demand is average, the small facility is expected to earn $15,000; it can be increased to medium size to earn a net present value of $30,000. If demand is high, the small facility is expected to earn $25,000 and can be expanded to medium size to earn $50,000 or to large size to earn $100,000. A medium-sized facility is expected to lose an estimated $50,000 if demand is low and earn $100,000 if demand is average. If demand is high, the medium-sized facility is expected to earn a net present value of $125,000; it can be expanded to a large size for a net payoff of $175,000. If a large facility is built and demand is high, earnings are expected to be $180,000. If demand is average for the large…
1. Kirsten is trying to decide where to go for her well-earned vacation. She would like to camp, but if the weather is bad, she will have to go to a motel. Given the costs and probabilities of bad weather given below, which destination should she choose? Camping cost Motel cost Probability of bad weather Nevada $21.2 $80.9 0.2 Oregon $15.9 $84.6 0.4 California $30 $95 0.1 a. California, because its EMV = $33.14 b. Nevada, because its EMV = $33.14 c. California, because its EMV = $36.5 d. Any of the 3 choices. e. Oregon, because its EMV = $43.38 f. Nevada, because its EMV = $43.38 g. None of the 3 choices. h. Oregon, because its EMV is $36.50.
Determine the best investment, using the following decision criteria: a) Maximin b) Equal Likelihood c) Minimax Regret d) Hurwicz )alpha = 0.40) e) Maximax f) What coefficient of pessimism should an investor so that he is indifferent on his decision to either invest in restaurant or theater?
As Jerry met with his executives to discuss the situation, the general manager, Tracy Lee, provided more information. She described the hotel as mainly targeting the upscale and luxury business market segments (75 percent), while also attracting the upscale and luxury leisure market segments (25 percent). The hotel’s main competitors are Four Seasons, J.W. Marriott, Shangri La, Mandarin Oriental, Landmark Hotel, and Conrad Hotel, which are all located within a two-mile radius. There is fierce competition among the hotels in this market segment, and firms have resorted to price-cutting tactics during economic downturns before. The products and services of the Great Eastern Hotel have been unique and of high quality. Guests have been particularly satisfied with the ambience of the hotel given that it has focused only on its core market segments for business. The rooms have been designed and appointed to satisfy its market segments. In fact, there has been a coherence among product…
Herndon Development Group (HDG) is planning for a new investment. They would like to make a sequence of decisions that start with determining whether to purchase an apartment building or land. Cost of purchasing an apartment is $800,000 and purchasing land is $200,000. If HDG purchases the apartment building, two states of nature are possible: The town may exhibit population growth, with a probability of 0.60, or there may be no population growth or a decline, with a probability of .40. If the population grows, the investor will achieve a revenue of $2,000,000. However, if there is no population growth, the revenue is $250,000. If the decision is to purchase land, the investor will wait for 3 years and consider developing the land based on the population growth. The probability of a growing population is .60, whereas the probability of a stable or declining population is 0.40. If population growth occurs for a 3-year period, the investor will make another decision regarding land…
Explain the significance of conducting a feasibility study during the planning phase.
Ooredoo is a business in oman, based on ooredoo answer the following: 2. Write about the nature of the business (what they do, which sector they belong, what are the processes in the business, etc.) 3. Perform a risk assessment for the business: a. Identify at least five risks for the business in connection with their objectives b. Assess these risks what is the likelihood of these risks occurring given the current situation? C. Suggest ways how these risks can be managed by the business
As the newly named president and CEO of Tourism Banff, the Destination Management Organization for the world famous iconic tourism community locatin in Banff National Park (BNP), Canada’s first and most famous national park, you have been asked to formulate a tourism development and promotion policy which balances the needs of residents of the small community of 6,700 permanent residents and the over 5 million annual visitors to BNP. In formulating the requested policy, keep in mind that the town of Banff is located in a National Park, how would you balance the rights and responsibilities of: a. Permanent residents of the community b. Visitors living in the nearby city of Calgary and c. Visitors from the rest of Canada How would you decide which kind of tourism activities you would both allow and encourage within the National Park? In formulating a vision for the future of the National Park community/destination, whom would you involve in the visioning process?
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