wo e-commerce companies such as takealot.com and supebalist in south africa , in detail do research of the followingbased  and compare them in terms of: user experience; quality of data; customer care, communication; ordering process; and mobile experience. Specify what type of e-commerce these companies classify as; Discuss the reasons for the success of these two chosen companie

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Online Marketing

Online marketing refers to advertising the industry’s product to the customer by using the internet. It is a comprehensive marketing strategy that includes emails, social media posts, paid search engine software, and more. Companies have changed their traditional marketing strategies to adapt an ultimate guide to online marketing as the target audience gets younger. It allows them to reach a wider, more relevant audience at a lower business transaction cost than brick-and-mortar business activities.